Finding Inspiration in a Coca Cola bottle!

As someone who takes a keen interest in design and marketing, I felt the need to tell you about the fun and deeply inspiring day that I had at Marketing Week Live this year.

With a significant 26% increase in visitors’ attendance compared to last year, Marketing Week Live secured its place as the UK premier marketing show and I have to say I was very impressed from the moment I walked in.

With lots of variety and a great mix of stage presentations and stands from large companies such as Google, Santander, La Senza and Diageo to small start-ups, the Great Hall at Olympia was well and truly buzzing and I can’t wait to start putting some of the things that I saw into practice within my work at Blue Sky.

Made up of 4 different shows; Online Marketing Show, Data Marketing Show, In-store Show and Insight Show, there was certainly something for everyone but I think the highlight of the show for me was the Augmented Reality and 3D Holographic Illusion displays. Created by a company called RealFiction, it has been declared as being the next big thing in product demonstrations and architecture. Check out this video of a Coca Cola bottle really coming to life!

Kat@Bluesky

www.blue-sky.co.uk

Tags: 2011, 3D Holographic Illusion, Augmented Reality, Blue Sky, Coca Cola, Data Marketing Show, Design, Diageo, Google, In-store Show, Insight Show, La Senza, London Olympia, Marketing, Marketing Week Live, Online Marketing Show, Santander