Author Archive

Quiet Please!

March 5, 2013

When a colleague recommended Susan Cain’s ‘Quiet: The Power of Introverts in a World That Can’t Stop Talking’ I was intrigued. The introvert/extrovert spectrum is a topic I have long been interested in and I had no idea that such a book exploring this existed.

Built on the premise that Western culture has increasingly adopted an ‘extrovert ideal,’ and that culturally, we need a much better balance between extroversion and introversion, both in the workplace and in the classroom, Cain proclaims that in this day and age, the bolder, louder extrovert is valued over and above the more reserved, quieter introvert. In a world where introverts are increasingly pushed aside, she shines a spotlight on them, not to criticise extroverts, but to celebrate their opposite, arguing that they, too, have an important role to play in today’s society. A greater willingness to listen to others, heightened sensitivity, risk aversion and potentially a heightened moral sense are just some of the traits she believes are linked to introversion that can prove invaluable in the workplace, and adds weight to the idea that success is not just the domain of the extrovert!

It may surprise you to know that between one third to a half of the population are introverts, and by introvert, we are not talking about shyness (which is a fear of social judgment), but actually about the way one responds to levels of stimulation, including stimulation of social situations. By design, extroverts crave large amounts of stimulation, for example loud parties, group chat, thinking aloud, while introverts feel at their most comfortable when experiencing lower levels of stimulation i.e. spending time in their own company, enjoying quieter environments or reading a book.

Needless to say, the book now has pride of place on my bookshelf as not only was it factual, rigorously researched and engaging, but it has left me feeling empowered, with a real boost to my self-esteem. Drawing upon many years of extensive psychological and neurobiological research, this book has shed some real insight into how aspects of my personality, such as not enjoying school, avoiding small talk, feeling uncomfortable in large group situations and thoroughly enjoying quiet evenings by myself or with one or two close friends, are actually all related to my introversion.

Not only do I recommend it to any introvert, partner or parent of an introvert, but to extroverts looking to understand a large proportion of the population a little better… If you are considering it, but still not convinced, follow this link to watch Susan passionately bringing it to life.

Kat@Bluesky

Katherine Marsh - Blue Sky Performance Improvement

Finding Inspiration in a Coca Cola bottle!

August 11, 2011

As someone who takes a keen interest in design and marketing, I felt the need to tell you about the fun and deeply inspiring day that I had at Marketing Week Live this year.

With a significant 26% increase in visitors’ attendance compared to last year, Marketing Week Live secured its place as the UK premier marketing show and I have to say I was very impressed from the moment I walked in.

With lots of variety and a great mix of stage presentations and stands from large companies such as Google, Santander, La Senza and Diageo to small start-ups, the Great Hall at Olympia was well and truly buzzing and I can’t wait to start putting some of the things that I saw into practice within my work at Blue Sky.

Marketing Week Live 2011

Made up of 4 different shows; Online Marketing Show, Data Marketing Show, In-store Show and Insight Show, there was certainly something for everyone but I think the highlight of the show for me was the Augmented Reality and 3D Holographic Illusion displays. Created by a company called RealFiction, it has been declared as being the next big thing in product demonstrations and architecture. Check out this video of a Coca Cola bottle really coming to life!

Kat@Bluesky

Katherine Marsh - Blue Sky Performance Improvement

www.blue-sky.co.uk

Blue Sky Performance Improvement