Posts Tagged ‘Customer experience’

Weighing the pig won’t make it fatter, but feeding it will

July 28, 2014

How top companies are changing their approach to sales

When the influential management analyst Dan Pink conducted a poll for his latest book To Sell Is Human, he found that the most common word associated with salespeople is ‘pushy’ – no surprises there. But this cliché of sales as the domain of ruthless hustlers is as tired as it is tenacious. Fuelled by new research and innovative thinking, the UK’s best sales teams aren’t just driving the bottom line, they’re taking a lead role in generating customer advocacy and loyalty, not to mention boosting employee engagement. They’re game-changing the industry.

Unfortunately, the majority of businesses are still struggling with outdated sales mindsets, and change can be particularly scary when times are tough.

The days of ‘hooking’ the client, fielding objections, and constantly pushing to close are over. Thanks to social media, customers are unprecedentedly informed and empowered; recent research from the Sales Executive Council finds that most buyers are 60% of the way down their decision-making cycle before they even talk to a salesperson. Distrust in big business has skyrocketed, and regulatory changes are causing massive upheaval.

Weigh the pig

Stop weighing the pig

Doing more of the same – selling faster and harder, to bigger targets and shorter deadlines – will not lead to different outcomes. Instead, leaders need to help salespeople redefine who they are, what they do, and how they do it. It’s not easy, but it’s urgently important, and the results will speak for themselves.

Let’s begin by examining the ‘who’. When it comes to personal sales styles, it’s time to give pushiness the shove. A study published by Adam Grant last year in the journal Psychological Science found that ‘ambiverts’ – people who are equal parts extroverted and introverted – perform best. Dan Pink’s essential ABC of sales traits are Atunement (an ability to connect and understand needs), Buoyancy (an ability to bounce back) and Clarity (being clear what you’re offering). The Challenger Sale, a new book by the Corporate Executive Board, outlines five typical sales personalities – the Lone Wolf, the Problem Solver, the Hard Worker, the Relationship Builder and the Challenger. Experiments reveal that it is the Challenger, the commercially savvy, far-sighted and well-researched self-starter, who really moves the dial.

So emotional intelligence, sensitivity to context and a sophisticated perspective are the personal qualities that win out, but the way in which organisations frame the function of sales itself is equally important.

Earlier this year, Bryan Kramer, CEO of PureMatter, popularised the concept of H2H (Human-to-Human) sales and marketing, in which he advocated discarding the concepts of B2B, B2C and D2C in favour of a connection between equals: “Human beings are innately complex yet strive for simplicity. Our challenge as humans is to find, understand and explain the complex in its most simplistic form […] Find the commonality in our humanity, and speak the language we’ve all been waiting for.”

This includes understanding that salespeople are not just there to sign off order forms. Research from the Corporate Executive Board finds that a good sales experience accounts for 53% of what drives long-term loyalty, so although price will always be important, focusing on value at the expense of service can be a false economy.

Of course, these new mindsets will only take hold if they’re embedded in a whole ecosystem of suitable management, process and reward. Encouraging advisors to provide authentic experiences rather than setting restrictive sales targets, coaching Challenger skills, and tweaking recruitment criteria are all part of the mix.

In his previous book Drive: The Surprising Truth About What Motivates Us, Pink suggested that 80% of the workforce is motivated by a sense of purpose, autonomy and mastery more than they are financial gain, so leaders also need to balance a fair and transparent pay structure with the sort of flexible, empowering culture seen in young hero companies such as Innocent and Netflix. Sometimes this involves getting rid of people who cannot or will not adapt. Netflix is as ruthless with ‘dead wood’ as it is supportive of bright stars, so if you followed this approach, your own Lone Wolves will gradually have to be rooted out.

It’s challenging stuff, particularly for large, established companies operating in sectors such as energy, finance and telecoms. Thankfully, there are leaders out there proving that it absolutely can be done.

A leading energy company has 15,000 people in their energy sales channel, 4,000 in their homecare channel, and 500 in field sales. A few years ago, they hired a brilliant new sales director who believed that current perception of the energy sector begged a whole new channel approach, and called on Blue Sky to help. Starting with the 1,200 people in their outbound channel, we helped them remove the frontline sales-per-hour target, instead encouraging salespeople to focus on having a great conversation with the customer, building the brand and being genuinely helpful. If customers didn’t wish to make a sale at that time, they were given a number to call back on later if they changed their mind, rather than being pushed to confirm a sale straight away.

The results? Sales per hour stayed largely the same, and from an engagement perspective, the workforce was far more motivated. Plus, thanks to the ‘call back’ mechanic, they saw a significant increase in the volume of inbound calls – which had double the conversion of the conversations on the outbound line.

“Selling, I’ve grown to understand,” says Dan Pink, “is more urgent, more important, and, in its own sweet way, more beautiful than we realise.” Sales leaders need to stop selling themselves short. H2H makes for better results – but it’s also a sales approach of which we can all be proud.

Sally Earnshaw - Blue Sky Performance ImprovementSally@bluesky

http://www.blue-sky.co.uk

 

 

The Peak End Rule – how do you leave your customers on a high?

June 25, 2014

Neil ShackletonHave you ever watched a film and as it plays find yourself thinking, “wow, what an amazing special effect, I wonder how they did that” or “NO, don’t go in the house, he’s in there with a knife!” Did you know that Hollywood craft every single moment of their movies to an exact formula, that every incident, special effect, twist in the tale is laid out to the exact same page number, every time? Check out http://www.wikihow.com/Write-a-Hollywood-Blockbuster

Those that are genius at it like Steven Spielberg are able to craft an amazing movie experience with a great ending to leave us exiting the movie theatre on a high. But think about those movies you saw that didn’t have a great ending. What did you say about them when asked…. “it was ok but the ending was rubbish, so don’t bother seeing it!”? Probably 95% was great but that last 5% wasn’t good enough to really win you over, and promote the movie to a friend. Relate that to the customer experience you deliver in your business. Are you carefully crafting that journey for them, ready to send them out on a high, so they promote your business to a friend?

To help you, you need to understand The Peak End Rule and the different ways in which it works. In his book “Thinking Fast and Slow”, Daniel Kahneman says that we judge any experience we have in life by two things – how they were at the peak or peaks of the experience and whether it got better or worse at the end. He calls this The Peak End Rule. If a movie has great special effects or an amazing fight scene but the ending just wasn’t strong enough to leave you on a high, you probably won’t tell your friends to go see it. Relate that to the customer experiences you are creating. You may have a great welcome, ask great questions or offer amazing solutions, but how much thought did you give to how you closed the transaction or in fact, where the customer is on their whole journey with you? Sometimes, by that point we are just happy that we gave the customer what they wanted as we limp out with a “bye, thanks for using us!” but if Spielberg did that, you know what you would say about his movie.

But there’s more. Understanding the journey the person has come on is also important. Daniel also states that if the ending is strong enough, it has the power to wash away any pain the customer may have felt along that journey. “WHAT!” I hear you say. YES. Let me explain…

The Peak End Rule in action

So, a friend of mine went to get a tattoo, his first and rather than choosing something simple as a first, oh no, he had to go big. He chose to have a huge tattoo over his left side. Now they say tattooing over your rib cage is possibly the most painful experience you could ever have whilst getting a tattoo, but that is where he wanted it.

Here is the journey. So the first peak is deciding he is actually going to do it, he is euphoric about it. The second peak is deciding the design he is going to have. It includes an intricate Celtic Knot design, interwoven with pictures of his children. There is a bit of a low when he finds out how much it is going to cost but he hits a peak when he actually raises the money to have it done. So far, three peaks, right?

He is 15 mins into having the tattoo done when he has to ask the artist to stop. He is in so much pain and it is about to continue for the next four and a half hours! During this time he is in agony, he is crying, I think he even called for his mother at one point (which we still tease him about), but here is the surprising twist. The minute it is finished you would think that he would say “never again”, but no. He stands looking at it in the mirror in total awe, turns his body to show the now untouched side and says, “think I will get this side done as well!”. “WHAT!” I hear you shout, “is he insane?” but actually, he just got hit by The Peak End Rule.

Remember, when the ending is strong enough, it does have the power to wash away the pain, which in this case, he had only just experienced. A bit like a mother holding her newly born baby – the pain was worth it. The minute he saw how fabulous the tattoo looked, he was ready for another one.

Let’s put all of this in the context of your customer. Firstly, you have a product you sell, let’s say it’s broadband as that probably resonates with most of us and let’s put it in some simplistic terms to scope the journey.

You just bought a new house – peak
You choose the Broadband provider and you are really happy with the deal and speed you are going to get – peak
The router arrives when it should and service goes live without a hitch – peak
Then one day, the Broadband just won’t work and you can’t figure out why – low

What happens next is often the key deciding factor on how the customer feels about the provider they chose. If the customer calls up and the company is really easy to do business with, then it is a peak for the customer and they are happy to continue. They may even promote your business because they get that it will go wrong sometimes, but you were so great in fixing it and made it so effortless for them, they are happy to stay. Peak

BUT, if you create a difficult experience for them at this point, full of hurdles and broken promises to call back and a total lack of acknowledgement of the pain they are going through, then this is when they want to leave you. You created a poor ending. Get it?

Creating a Peak Ending

You can take The Peak End Rule into any customer interaction you have by ensuring that you leave the customer on a high. It is the way you leave them that will have the lasting effect and to illustrate it, I am going to leave you with a short story I stole from a colleague of mine.

So my colleague orders his groceries online regularly and as usual, a guy brings them to the door and leaves. No big deal, that is what we expect, but one day a different guy turns up. This guy offers to carry the groceries through to the kitchen, passing the young daughter who is trying to learn guitar. On the way out, the delivery guy stops and shows the daughter two great little guitar chords and on the back of a receipt he has in his pocket, writes a visual depiction of the chords so she won’t forget them. WOW, what a way to leave. The daughter is delighted she learned two new chords and my colleague is stunned to say the least. TA DA! The Peak End Rule. Guess what, he tells EVERYONE to get their groceries from that store.

So are you ready for your high after RAIDERS OF THE LOST ARK or are you churning out SCREAM 58?

Written by Neil Shackleton, Associate Consultant at Blue Sky

Friday Night In

November 11, 2013

Tesco-Van-BSI was sat in last Friday night, anticipating some great TV moments ahead. I had already started to plan out the mindless action films I was going to watch, the rubbish I was going to eat…..My better half was heading out for the night leaving me to put the kids to bed and sort the food shopping delivery. The latter task for some reason I build up in mind as something I hate doing.

The food had been ordered online; the man had packed it up and had delivered it to my doorstep! What is there to hate about the process….maybe it is me being a grumpy old man…but my experience tends to be…..The van pulls up, the guy then proceeds to pull 3 huge boxes from the back, rings the door bell and then drops them outside and grunts a hello. I then have to become a human shopping sprinting machine.… where I have 5 seconds to pick up all 12 bags at once, race to the kitchen, dodge the kids who have started to unpack the goodies as I carry the bags, catch tins that have fallen out of the wafer thin bags, unload it all and race back before the guy puts another 3 huge boxes down in front of me. This process repeats until I have no breath left and no room on my kitchen worktop or floor to put more bags down!

I saw from the corner of my eye the supermarket van pull up outside.  I sighed here we go…..The doorbell rang….anticipating the normal grunt and ritual cliché exchanges. Not this time, I was met by a middle aged guy who can only be described as a very happy man, who loved his job! He immediately scanned the situation and observed that I had two children poised ready to take any chocolate from the bags that they could see. He must have noticed I was a little flustered, he calmly said…. “There’s no rush, I will give you a hand to bring these ones in before we get the rest!”. Could I believe what I was hearing… I had readied myself and limbered up even for the customary race  back and forward to the kitchen. But it looks like this time it would be different, the delivery guy was helping me.

As the chap walked back through the lounge he noticed my daughter who at the time was holding her guitar, practicing 3 Blind Mice from memory. He stopped in his tracks and started asking her about the guitar and how long she had played. Loving the attention my daughter proceeded to tell him her musical career (all 2 weeks of it). He asked if he good borrow the guitar for a moment and started to show her a couple of chords… which he then wrote down on the back of the receipt so she would not forget them. All I could think of was…. why don’t more people take the moment to scan the other persons situation and seek ways to help them in the moment? This is what great attentive and thoughtful service is about…. make it easy for people, connect and leave them with a peak ending they will remember.

The delivery guy could have chosen to be oblivious to what was going on for me, but he didn’t. He took a few precious seconds to slow down the process to allow me to only break a moderate sweat moving the bags, he took the time out to engage with us and most importantly he left a lasting memory of the service. That is what I call a peak end to a customer experience. I would love to hear about your stories.

Sean Spugin - Blue Sky Performance Improvement Seanatbluesky

www.blue-sky.co.uk

Could 50 Shades of Grey help your learning stick?

July 31, 2012

It was the conversation over a coffee with friends that made me brave my local bookshop and buy the hottest book of the moment – 50 Shades of Grey.

Even my husband when he saw it in the bedroom (I’d hidden it under a copy of Infinite Jest, another novel I’m trying to get through) cried out “not you as well?!” Yes, it seems that everyone on his commuter train and beyond are mesmerized.

So it made me think ‘wouldn’t it be great if we could design and launch a learning programme that would have the same impact as 50 Shades of Grey?’ A programme that employees would clamour to sign up to and evangelize with their colleagues about the content and learning.

Perform - Handcuffs - Blue Sky Performance Improvement

I am not advocating that learning interventions should involve porn, bondage or domination, just the sentiment that we need to keep designing creative and exciting content to capture employee’s imagination to make learning stick.

And so the Blue Sky 50 Shades of Learning was born by asking our staff to email their lighthearted take on the book and the world of learning. Here are our top 10 for you to enjoy and we want to find the 40 best others from out there in the learning community to make up the 50. If you’d like to send in your contribution, please email hello@blue-sky.co.uk and the top three winners will receive a bottle of Jo Malone perfume or cologne (no handcuffs or gimmicks are involved in this offer!)

The Blue Sky Top 10 Shades of Learning

“Make me cry like I’ve never cried before!” he screamed. “Alright” I said and made him read the entire works of Tom Peters.

“I am your master and you will perform everything I say” …it was then I knew it was time to leave the CIPD.

“I’m curious” he whispered. Never had she felt so deeply probed. She felt exposed from all angles; naked, yet strangely liberated and safe. “So” she said silently to herself, “this is how 360 degree feedback works.”

Wearing my seductive skimpy schoolgirl outfit, I gazed around the room. How was I to know that that was not what they meant by classroom learning?

Once I knew his seven habits…I was disgusted.

He felt his net promoter score rise as she whispered down the phone “thank you, that’s the best customer service I’ve ever experienced”.

My heartbeat raced as I heard him suggest his embedded learning methodology would be different to anything I’d ever experienced before…

He brought a new meaning to the phrase “yes, we can plug the leak in your sales pipeline…”

His PowerPoint presentation was the longest I had ever seen. Slide after slide after slide after slide of animated ecstasy. I died a thousand deaths before I fell into a deep untroubled sleep.

She lay back, disappointed. It was all over so quickly. “Oh” she said, “that’s what you meant by accelerated learning!”

Briege@Bluesky

Briege Kearney - Director - Client Development - Blue Sky Performance Improvement

www.blue-sky.co.uk

Blue Sky Performance Improvement

The Cost of Poor Service

July 5, 2012

David Carroll is a musician, who travelled United Airlines, and on one occasion put his precious guitar into the baggage marked as fragile! That’s where the story began. Sitting on the plane, waiting to get off, he saw the baggage handler throw it without care onto the truck. He tried to complain to the company representatives immediately but was dismissed. When he collected his guitar, it was damaged.  He went to the customer help desk, where no one seemed to care, and he was told to write in. He wrote in on numerous occasions, and got little or no reply. He called up and still no one took ownership, responsibility or tried to fix his customer experience.

Eventually he decided to write a song about it, and he posted it on YouTube. The result? Millions of people worldwide viewed that clip and United Airlines’ share price dropped! The Times reported that $18 million of shareholder value was lost!

Discover - TV - Blue Sky Performance Improvement

One happy customer is a powerful thing as he or she will tell some people. One unhappy customer is a very damaging thing as they will tell more people! We call this the power of one.

What is the lost opportunity cost associated with customer churn?

I believe all businesses should use great care and concern when determining how their customers and clients are treated. The time, energy, and cost associated with acquiring a customer are substantial, the benefits of retaining customers are considerable, and the costs associated with customer churn are significant. I’m always amazed at how much money will be spent to acquire a new customer, but how little care is given to insuring customer satisfaction after the sale.  There is great truth in the old axiom that states: “if you’re not serving your customer well, someone else will.”

If you believe customer service is someone else’s problem, you have a much bigger problem than you realise. Most businesses these days will have a grasp on the concept of lifecycle value, I’m not sure they really understand the true cost of losing a customer. Let’s just assume that the lifetime value of a customer for company X is £2,000. If company X loses just one customer, the total lifecycle loss could run well into the tens of thousands, if not the hundreds of thousands. If you don’t believe me consider the following points:

  1. The Initial Churn: First you have the £2,000 lifetime value loss attributed to churning the account itself.
  2. Sunk Acquisition Costs: Don’t forget to add in the cost of acquiring the account to begin with. You spent money to acquire the account so you need to factor that into the total equation. I’ll let you pick the percentage you want to use and add that into the total number.
  3. Replacement Costs: Remember the cost of acquisition number you just calculated above? Well, you need to add it back in again, because now you have to go out and replace the customer you just lost. By the way, you should probably multiply the cost of acquisition number by 5 since it costs about 500% more to acquire a new customer than retain an existing one.
  4. Lost Ancillary Revenue: On average, a single account is good for a 30-40% cross-sell/up-sell revenue increase over time as new products, services, joint ventures etc. are brought online and offered to existing accounts. This means you can conservatively expect to lose another £600 of upside in our £2,000 example.
  5. Lost Referral Revenues: Depending on your business, and whether or not you have a solid customer acquisition process in place, a single account should be good for a minimum of 2-3 referrals (direct or indirect) on an annual basis. Over a 10 year period of time, assuming only 2 annual referrals, without any cross-sell or up-sell value being added-in, you just lost another £200,000.
  6. Loss of 2nd and 3rd generation referrals: But wait; it just gets worse. Those lost referrals mentioned above would have also given you 2-3 referrals each year, and if you carry this formula out over 20 years the loss of a single account could easily cost your organisation more than a million pounds in lost revenue.
  7. Negative Brand Impact: If it isn’t bad enough already, a lost account can easily have a negative impact on future sales due to spreading the news of their bad experience with your company.  The average dissatisfied customer will persuade 10-20 other people from doing business with your firm. If the upset customer takes their dissatisfaction online and amplifies it via social media you could see a much bigger problem. This will not only impact your revenue, but can also taint your brand equity. Just think back to Dave Carroll!!!! If you like that story, why not visit ihateryanair.org for another example of this.

Sean@Bluesky

Sean Spugin - Blue Sky Performance Improvement

www.blue-sky.co.uk

Blue Sky Performance Improvement

Getting Your Hair Cut Is Like Being A Manager Of People

May 14, 2012

I’ve had a few less than perfect haircuts recently, nothing you as an observer would probably notice, but it affects my confidence.  I have come out of these situations feeling a bit angry with the person responsible for cutting my hair and disappointed in how they have performed.

So there I am, in the hair dressers chair again, and I am reflecting on how I could take responsibility for what had been going wrong, and get the kind of outcome I want; a great haircut.  Perhaps I have had some part to play in a poor outcome.  The first point of self-awareness comes when I realise that I am not always 100% straight and clear about what I want when I am describing how I want the hair cut.

This is because I realise that the truth is I am nervous that other men in the barbers shop will hear what I am saying and secretly laugh at me inside their heads, as surely no proper masculine man worth his salt would really care that much about the way that they look? And have the nerve to talk about it so openly in front of a bunch of men? I understand that actually I am not having the courage to describe clearly and in detail exactly what it is I am looking for in the hair cut, being precise about the exact outcome I am expecting and painting a vivid picture in detail, and then checking back that my understanding is the same as theirs.

I am not having the confidence to say what I want and be clear about it; I am worried about what people might think and what kind of person that makes me.  As I am sat there I am reminded of the conversations I have with managers and sometimes their own fear of being clear in what they want from their teams.  I think they are worried about setting out very clearly what they want and what they expect, and this is what I observe when I see them with their teams.

Confidence - Haircut - Blue Sky Performance Improvement

“I’d like it to really go out at the top of the head on the sides”, I say, “to make a sort of a triangle shape; I think it suits the shape of my face better” I say.   No one in the shop laughs at me.  Actually, I feel very pleased with myself. I feel sort of bigger and stronger.  In fact, I have become so concerned about getting this to be clear, I say it twice.  The girl is great at her job.  She repeats back what it is I am saying and I know she has understood what it is I want. I am delighted inside, I know she has heard and listened and this is the first step. This is all going rather well.

She starts to cut my hair and I am relaxed.  At least, I think I am relaxed until I notice that my hands are clasped incredibly tightly together and they become a little sore as I unclench them and the pressure in my knuckles is released.  I have been clasping them very tightly due to my nervousness of how my hair cut will turn out.   It turns out I haven’t been relaxed at all.  In fact I have been very anxious about how it will turn out and the prospect of more weeks of misery as I wait for my hair to grow back.

I realise that this isn’t helping the situation; I am not helping the situation.  I think at some level if I am tense and anxious she will pick up on this and it will affect her performance.   If I am tense she will be distracted about my reactions, and will not focus so clearly on the task.  So I decide to trust. To let go of the idea that I have much control now over the outcome.   I realise I don’t have much control now anyway in truth. What I can focus on now is deciding to trust her in the task in hand.  She is a professional after all.   I make sure that I don’t look at my hair in the mirror at any stage to give her the message that I am confident about what she is doing.  This is something productive that I can focus on rather than my worry.

“Are you out for lunch?” she says. I am wearing a suit. “Yes” I say happily. It’s a good exchange of pleasantries.  But suddenly things take a turn for the worse, I am aware she seems to be cutting my hair quite fast. This makes me nervous. Why is she doing that? I think. Oh no, this could be going wrong, I think.  Suddenly I understand the reason why.  “She wants to cut it quickly so I can get back to the office quickly” I realise.  I don’t mind about this I think loudly and urgently inside my head, I would rather you cut carefully and it was a good cut I think. But am I going to do? What can I do? I might be making an assumption and embarrass her and make myself look silly if I say anything. I am racking my brains.

I know I am making assumptions but I am worried about the performance I am getting.  Suddenly as she is looking closely at my hair as she cuts I hit up on the answer. “I love the way you are really paying attention to the detail in the cut” I say.  And I make sure I look her in the eye as I say it – so that she knows I mean it.  This seems to have hugely dramatic and positive effect.  I kid you not.  She then spends perhaps the next 30 minutes, an inordinate amount of time it seems, on the tiniest movements and motions. I can’t believe the amount of detail she is going into; I am delighted.  She uses at least seven different tools to do various little jobs around my head and I am thrilled.  It seems that positively affirming what I really like in her behaviour really does produce her to do more of the same.

It’s a great cut, and I am very pleased.  As I go I tell her that, with real feeling.  It’s been an emotional experience for me. And I think she is pleased too.

Of course, I might have been over estimating the impact that I think had on the cut. She might have just been brilliant at her job. But it did make me think about some of the challenges of managing people:

  • Having the courage to be clear about what you want can be hard.  It doesn’t make you a bad person. People like to do well and knowing what well is, is important
  • Letting go of control can be hard. But holding the reins tightly won’t make them perform better.  The more you trust, the more responsibility people tend to take.  Trust implies confidence. Confidence drives performance.
  • Acknowledge and affirm the behaviour you want to see more of. People like to be told they are doing something well.

James@Bluesky

James Hodgkinson - Blue Sky Performance Improvement

www.blue-sky.co.uk

Blue Sky Performance Improvement

Feel the fear and do it anyway

November 23, 2011

Almost exactly ten years ago, I conducted some research into Customer Experience.  It wasn’t called Customer Experience in those days; it was called ‘Customer Centricity’.  The research showed that over 80% of organisations had customer management strategies but fewer than 40% had the processes and measures to actually implement the strategy.  We referred to this discrepancy as ‘the Knowing – Doing Gap’ (the title of a very good (although quite heavy) book by Jeffrey Pfeffer and Robert Sutton of the Harvard Business School).  Recently, we reran the research at Blue Sky and it showed that whilst organisations now have the processes and measures in place, they still aren’t actually delivering on their strategies.  It seems the Knowing – Doing gap is still alive and well. And I now reckon we have conclusive evidence as to why this gap exists.

Explore - Feel The Fear - Blue Sky Performance Improvement

Fear.

People have the direction, the skills, the knowledge, the systems, the processes, the measures, in fact everything they need to deliver a transformed customer experience, but it’s still not happening consistently.

I was working with a retail bank recently.  Their new operating model involved more staff actually talking to customers.  What we observed when we went into branches was similar to what is referred to in social circles as ‘Approach Anxiety’.  Approach Anxiety is the justifiable fear of approaching strangers. People are innately terrified of rejection.  This means they either hide from customers altogether or ask direct closed questions to get the agony over with as quickly as possible.  “Can I help you?” is the most obvious question.  My standard response to this is: “no thanks.”  Sometimes braver staff may ask me “how can I help you?”  to which I generally respond, “I’m fine thanks”.  The reason I respond like this is because I share the same anxiety; I don’t want to look stupid!

The best example of an organisation that does not suffer from Approach Anxiety is Apple.  Go into an Apple store and you will be greeted by people that have all the skills and knowledge to answer anything you may ask.  They also have confidence in their colleagues.  If they don’t know the answer someone in the store will.  They also have confidence in their employer, their brand, their products and services. Building the confidence of your staff does not require you to be richer than the US Government, as Apple apparently now is (who isn’t?), it requires a culture of positive coaching – not simply coaching for correction, but coaching to build the emotional intelligence and confidence of staff at all levels. And if you’re interested in self-help, start by reading Susan Jeffers’ “Feel the fear and do it anyway.”

Simon@Bluesky

Simon Daisley - Blue Sky Performance Improvement

www.blue-sky.co.uk

Blue Sky Performance Improvement