40 feet up and what do I think about?

Imagine yourself 40 feet up in the air on a platform that looks like the size of a postage stamp, think about how hard the ground could feel and you may understand why I had the most amazing experience; what it really takes to face your fear and conquer it.

Working with like minded individuals that were willing to go the distance meant that we challenged not only ourselves, but worked as a team and faced our fears together. I think my CEO may have a nice memory of me holding on for dear life waiting for the next person to come up thinking: “I’m sure I love Blue Sky for something”. That’s something that we will share together knowing that it happened 40 feet up on a postage stamp size platform. See picture for the full effect!

Blue Sky recently got together for one of our unique Inspire events designed to take us out of the office and our comfort zones and take business into the creative and inspiring environment. I have truly walked away with new ideas after conquering what I believed to be fears. This experience has definitely shown to me that taking the time out to review where we are, who we are and what we can do to change is an essential part of any business and its model.

Understanding your staff, their wants, needs, (fears), motivations, drivers and general well being helps drive a company forward. Reviewing not only the current but the future and past helps to resolve any barriers that could help drive consistent innovation and creativity at every level.

By all means review the many photos and videos of the team, especially the one with all the girls on the platform and you may understand my meaning. I’m sure we can all take something away from this experience.

  

Ben@Bluesky

www.blue-sky.co.uk

Technology For Marketing & Advertising 2011

Hi All,

Its been a busy start to 2011, the first couple of months seemed to have flown by. Now that 2011 is in full swing the first major marketing expo of my calender as recently taken place.

The Technology for Marketing and Advertising 2011 Expo has recently taken place (1st & 2nd March 2011) at Earls Court 2, London. If you managed to make it then im sure you dont need to read any further when I say that yet again a superb expo for those in the industry or not. The key note speaker selection was great with the likes of ebay, Google and Facebook gracing the stage with an insightful outlook on the future.

The quality and presentation of marketing content focussed on an increasingly more digital channel provided by organisations across digital, design, data and advertising which offered great direction on where to invest for the next 12 months. I  thought the setup was great with more and more attendee’s getting creative with their stands and displays – I took some pics to share

I particularly enjoyed doing a round of speed networking (I’m sure you get the idea) which has yealded some great connections. All in all a great event in the marketing calender which I look forward to next year, Internet World (www.internetworld.co.uk) next for all the ‘Techies’ out there.

For more info check out the website www.t-f-m.co.uk

From

Ben@Bluesky

www.blue-sky.co.uk